We are a social enterprise, so by creating a breast loving self-care routine with boobs‘essential, you are also empowering and supporting other women.

£2 from each purchase goes towards projects that we are passionate about. We donate £1 per bottle to Hello Beautiful, a charity taking a holistic approach to women with breast cancer, and another £1 per bottle to CARE®’s Women Empowerment project. We purchase sustainable, avocado-dyed pouches (in which your b’e oil is packaged) from AMMA in Sri Lanka, a social enterprise fostering female independence.

Hello Beautiful

Hello Beautiful 

The Hello Beautiful Foundation is a UK based Cancer prevention charity that resides within London's Bloomsbury.

Hello Beautiful explores the issues that arise when we or our loved ones are faced with cancer and the importance that Non-Toxic Practice has in this reality.

Their exhibits, talks, classes and other awareness campaigns are designed to highlight the benefits of living a healthy Non-Toxic Lifestyle — an experience that starts with mindfulness and extends into nutrition and social responsibility.

An artistic concept that aims to strip out the negative energy associated with breast cancer and in turn highlight the beauty that can be found within this struggle.

Photo: Brendan Bannon (c)

Photo: Brendan Bannon (c)

CARE®’s Women Empowerment

Women and girls make up the majority of the 1.4 billion people living in extreme poverty. CARE® is committed to ending poverty — by attacking its root causes, not only its consequences. In practice, this means that we can’t just build a school — we must ensure girls’ rights to education. It means not only providing HIV and reproductive health information, counseling and testing, but also fighting for every individual’s right to be free from abuse or violence. CARE® is committed to uncovering and transforming the political, social and economic relationships at the heart of poverty — to improve the health and well-being of women and girls is critical to that fight.


Amma Sri Lanka

AMMA - Sri Lanka

AMMA trains and employs mothers living in the Sri Lankan highlands to turn food waste and plants into natural dyes. Sustainable textiles that are ethically handmade.

The mothers they employ come from the tea estates that surround the workshop. They are from low income backgrounds but are now principle contributors to the household finances, and are becoming role models within their communities.

The mothers at AMMA make our beautiful cotton pouches, dyed in avocado pit waste, to create gorgeous soft pink pouches to protect the b’e bottles.